I rebuilt how Sidekick spoke and who it spoke to, turning loyal users into our loudest advocates. Strategy met empathy, community drove growth.

From unlicensed to unstoppable: I rebuilt Elevate’s entire engine, uniting story, operations, and marketing into one scalable system that made growth inevitable.

A deep case study in building story, system, and scale for a YC-backed edtech startup. How a single marketing hire reengineered growth, community, and narrative to change lives and break cycles.

I rebuilt Snapi Health from the inside out—transforming a beta-stage pediatric startup into a trusted, enduring healthcare brand. Science met empathy, systems met storytelling, and healthcare finally felt like home.